You need just enough to keep the machine humming, but add too much and you have a hot mess. That’s the advice I give my clients when we map their customer journeys. During our sessions, cross-functional teams define ideal customer … Continued
Amazon warms up the customer experience One of the hottest Christmas gifts this season is Kindle Fire HDX. It’s a souped-up tablet that includes a new feature garnering a lot of attention. It’s the Mayday button, and it connects you … Continued
How an ancient practice keeps entrepreneurs from deluding themselves and their investors Thousands gathered this week in San Francisco at the Lean Startup Conference to hear industry luminaries share their expertise on how to launch successful startups. Conference hosts blogged about … Continued